A. A conversation with Giulio Papi

May 24, 2013,12:45 PM
 

A personal highlight for me in covering Audemars Piguet at SIHH was meeting and speaking with Giulio Papi.  Without question, Giulio is one of the world's finest watchmakers, and from the beginning of his career, he has done things his way.




Giulio started into the field in 1980, when at just 15 years of age he entered a local watchmaking school.  He joked with me that his father had warned him it could be a lonely career.  He proclaimed he always had an interest in how things worked, and frequently found ways to make things work better.  The timing of his entrance into the field coincided with the quartz crisis, in which thousands of workers had lost their jobs.  Still, La Chaux de Fonds remained the heart of watchmaking, and Giulio's career began.  His initial idea was to repair and fix mechanical watches.

He would remain in school for 4 years.  During this time, he would learn the basics of general watchmaking, including service and repairs.  He also learned about watch design and invention.

In 1984, with his apprenticeship completed, Giulio Papi was hired by Audemars Piguet.  Here he would start at the ground level as a watchmaker, working on basic pieces and tasks.  He indicated that this was not challenging for him, and his desires were to become involved with higher end and complicated movements.  When he inquired with AP about when he could work on such watches, such as a Grande Complication, he was informed it would be a minimum of 20 years before being eligible to work on such pieces.  Of course, he would also have to demonstrate his skills to be considered at that time, and there would have to be a need for his services on such pieces.

Needless to say, the idea of spending 20 years before being ready to work on such high complications was not in Giulio's DNA.  In 1986, not even two years into his work at AP, Giulio decided to open his own workshop with Dominic Renaud.  It was very interesting to hear him speak about launching into the new venture now 25+ years later.  "I find it much scarier now... back then I did not know it was impossible".  Let us all imagine, had he not made this brave jump, he would just now being working on the high complications at AP!




The watchmaking workshop of Renaud & Papi was therefore founded in 1986.  It now employs more than 140 people.  There were challenges along the way, and looking for financial backing in the early 90s, R&P partnered with Audemars Piguet in 1992.  This arrangement allowed the firm to explore and develop creative ideas.  The partnership with AP has proven beneficial for both parties over the years.  Dominic Renaud would leave the shop in 2000.  Now called APRP, the company is owned in majority by Audemars Piguet, but Giulio maintains his ownership stake.




Of course, the company has worked with other watchmaking companies as well such as Richard Mille and Harry Winston.  Giulio explained he loves the challenge of creating new designs and new ways to accomplish things in the field of watchmaking.  He also explained the importance of understanding and getting all of the details right in a new movement.  Something as simple as the diameter and size of a watch movement crown, and the amount of torgue it will transfer.  It was readily apparent that he enjoys the technical aspects of movements, and thrives on the design aspects to create them.

I asked Giulio his personal thoughts on the relevance of many brands now developing their own "in-house" movements.  He felt it is most appropriate when it accomplishes something new, but as he pointed out, many of the now branded movements are simply clones of others, and really offer nothing revolutionary.  He acknowledged the importance of brand's having their own movements for marketing purposes, but as one of the top minds in the field, it was clear it takes something more than re-doing another brand's design to get him excited.

Out of personal interest, I asked him to speak to me about Dr. Ludwig Oechslin.  Giulio of course knows him, and in fact worked for him in the past.  He has nothing but respect for Ludwig, agreeing that his mastery of adding simplicity to high complications is incredible.

My last question pertained to his current relationship on projects with AP.  Things are definitely in the works.  It came as no surprise to hear him say how dear Audemars Piguet is and will always be to him.

Giulio is certainly a man of character.  Very humble too.  As he put it,  "I am lucky to have never felt like I work; watchmaking is a passion for me".


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SIHH 2013 Audemars Piguet: The Grande Report

 
 By: MichaelC : January 28th, 2013-14:41
Well my Friends, it is time to begin PuristSPro in-depth coverage of Audemars Piguet's presentation at the 2013 Salon International de la Haute Horlogerie. This thread will be ongoing for the coming weeks, as we add and develop the various components of t...  

Part I - Review, Status, and 2013 Theme

 
 By: MichaelC : January 28th, 2013-15:33
In order to properly set the stage for the current direction at AP and best understand the new novelties, it is important to make a quick review of the past two years. In 2011, we saw a repositioning of the brand. While the new 44mm Offshores were launche...  

That is the difference!

 
 By: RTO (T8W8T8) : January 29th, 2013-12:22
Marvelous coverage so far Michael! That is why Purists is my favorite and a must daily reading forum to me. It is not just about pictures of the novelties or whoever post it first but a perfect link between past, present and future on the development of a... 

Thanks RTO.

 
 By: MichaelC : January 31st, 2013-06:09
I am definitely attempting to add some of the insight that was translated at the show, as it really pertains to not just this year but the coming years as well.

Thanks MIchael

 
 By: AllThingsWatches : January 29th, 2013-12:32
Can't wait to see the coverage.

Seems like AP is learning from the Sterns

 
 By: Ed. W : January 30th, 2013-10:49
who decided that it was dangerous to let the Nautilus take over the brand. Good move.

If they were learning anything at all from the Sterns..

 
 By: nautilus : January 30th, 2013-23:32
..then I don't believe they would be about to announce a price drop (which my AD confirmed on Wednesday). Having just bought a brand new rgrc, which I love despite the news, it is very annoying. The Sterns would be a lot less likely to have a price drop a... 

It is a subject that we have discussed here in the past

 
 By: MichaelC : January 31st, 2013-06:14
And surely one AP has been well aware of. Maybe not such a bad problem to have - immense popularity and growth within a few of the lines. But AP has a long history of tradition, and they are embracing their strong roots. It certainly seems they are well u... 

Clearly, a transition year for AP

 
 By: foversta : February 2nd, 2013-13:14
And it is absolutely not a problem: FHB and the whole AP staff are working hard on the future of the company by making some important strategic moves: distribution, upcoming movements, prices etc... So the 2013 collection was quiet but a lot of promises a... 

We heard the same message my Friend.

 
 By: MichaelC : February 2nd, 2013-15:15
I'm very confident in the direction and what we will see in coming years. You have to really applaud AP for analyzing where they were, and where they are going. It would have been very easy to keep making some new models here and there and remain on top. ... 

15202 for me!

 
 By: KIH : February 2nd, 2013-19:25
.. or skeleton version of it. BUT, other new offerings are attractive as well. Nice line-up and report, Michael! Ken

Ahhh, the mesmerizing 4101....

 
 By: David Elliott : February 6th, 2013-18:52
Great way to start off the coverage! Dave

Thanks Dave.

 
 By: MichaelC : February 11th, 2013-18:18
It is mesmerizing. Have you seen one in person (or do you maybe have one??)?

Part II - new watches

 
 By: MichaelC : January 31st, 2013-06:37
A quick summation of the new 2013 collection can be found in the following post: In this thread we will take a closer look at these watches.

A. Royal Oak Offshore Chronograph, ceramic case and bezel

 
 By: MichaelC : January 31st, 2013-14:01
Originally introduced in 2011, the 44mm Royal Oak Offshore Chronograph receives its first major revision this year with the option of a ceramic case middle. Of course, this version with the black dial originally launched with a forged carbon case middle, ...  

Nice photos, thanks. [nt]

 
 By: nautilus : January 31st, 2013-14:53

Here is a wristshot.

 
 By: foversta : February 2nd, 2013-13:52
Now I'm used with the new ROO pushers and I like them. Fx ...  

B. Royal Oak Offshore Diver, ceramic case and bezel

 
 By: MichaelC : February 2nd, 2013-08:04
2013 reveals another ceramic cased and bezeled watch, and this time it is a new version of the Royal Oak Offshore Diver. Water resistant to pressure sustained at a depth of 300m, the Offshore Diver is fully compliant with the NIHS 92-11 (ISO6425) norm. As...  

The ROO Ceramic Diver

 
 By: ED209 : February 2nd, 2013-11:13
Thanks for the photos of the ROO ceramic diver. Are the strap plots also in ceramic or are they PVD'd? Would be cool to see some lume shots. Regards, ED-209

Hello Ed. The strap plots are titanium.

 
 By: MichaelC : February 2nd, 2013-12:04
They are not blackened, and match the titanium pin buckle. In the press photo they do appear blackened, but they were not darkened on the samples we handled. I'll see about getting a lume shot to post.

Here is another wristshot.

 
 By: foversta : February 2nd, 2013-13:48
Maybe my fav AP novelty this year... Thanks for your comments about this watch. Fx ...  

Thanks Fx. Great shot

 
 By: MichaelC : February 2nd, 2013-14:56
As I wrote, my feelings for this one came alive as soon as I tried it on.

Nice write-up MichaelC

 
 By: M4 : February 3rd, 2013-04:57
The Diver is very appealing. Any hint from AP when these watches will start to hit the boutiques? Thanks, Dan

Thanks Dan. We should know more soon...

 
 By: MichaelC : February 3rd, 2013-12:53
We'll have the US trunk shows at the boutiques coming up, and as those approach we should get some more definitive information. I'll certainly keep you posted my Friend ;-)

C. Royak Oak Offshore Chronograph Perpetual Calendar

 
 By: MichaelC : February 4th, 2013-11:40
The first new novelties I discovered when walking into the AP display were the following reinterpretations of the chronograph perpetual calendars powered by the Calibre 2326/2839. These limited edition watches are offered in three different case materials...  

I like the titanium model too!

 
 By: M4 : February 7th, 2013-08:17
Thanks again Michael for your ongoing reports on this year's AP novelties. I like the details that you're bringing to light. Regarding the Offshore Perp Calendar models, I will admit to having had reservations about the suitability of a perpetual calendar... 

Thanks Dan. Full agreement here.

 
 By: MichaelC : February 7th, 2013-13:32
The old case style seems to get more charming to me by the day. This was my first opportunity to try on a Perpetual Chrono Offshore, and as you can tell, I was very impressed. I love your idea of the titanium bracelet. Truth is, you would have some awesom... 

I like the titanium ROO perpetual

 
 By: ED209 : February 10th, 2013-17:14
Wish they would make one in stainless steel with blue dial just like titanium one. Very cool though. Regards, ED-209

I was very impressed with it.

 
 By: MichaelC : February 11th, 2013-18:16
The black dial /titanium case was very alluring in person.

D. Royal Oak Offshore Chronograph 48mm, white gold diamond set case

 
 By: MichaelC : February 8th, 2013-09:15
Needless to say, the 2013 AP novelty that most caught me by surprise was the diamond encrusted 48mm Offshore Chronograph. Brand enthusiasts will immediately recognize this as the "T3" case platform - 48mm with the crown and hinged pusher guards. I must ad...  

Spectacular up close! [nt]

 
 By: MichaelC : February 11th, 2013-18:18

E. Selfwinding Royal Oak 37mm, white gold diamond set case

 
 By: MichaelC : February 15th, 2013-13:08
AP's first white gold Royal Oak Automatic in a 37mm case can really be considered a unixsex model, even if it more likely falls within the Women's Collection. The case middle, bezel, and folding clasp are set with a total of 152 brilliant-cut diamonds, to...  

F. Extra-Thin Jules Audemars 41mm

 
 By: MichaelC : March 5th, 2013-10:31
For 2013, AP introduces a beautiful new dial to the Jules Audemars 15180 range. It is a really cool radiating guilloche. The 12:00 hour marker is also gem-set. This watch marks the first time the bezel has been gem-set on an extra thin Jules Audemars 41mm...  

That's a lovely dress watch alternative

 
 By: AndrewD : June 28th, 2013-17:08
Even with gem set bezel. And the Cal. 2120 is a nice jewel to have inside as well. Thanks Michael Andrew

G. Jules Audemars 39mm selfwinding

 
 By: MichaelC : March 15th, 2013-08:26
Now we come to my favorite new watch of the women's collection, the 39mm Jules Audemars selfwinding with diamond bezel and hour markers. The dial on this one is really superb. Very new, very alluring, very feminine. As soon as I held this watch, I had a d...  

H. Jules Audemars small seconds

 
 By: MichaelC : March 15th, 2013-10:24
Like the 39mm Jules Audemars selfwinding, the 33mm handwind version receives the gorgeous new dial treatment featuring the guilloche center. In total, there are 4 versions of this watch: 2 come on a brown leather crocodile strap and two come with case met...  

I. Tradition Minute Repeater Tourbillon Chronograph

 
 By: MichaelC : April 5th, 2013-12:31
While it is completely acceptable that the new Royal Oak Offshore Grande Complications were the stars of the show, my favorite novelty from Audemars Piguet in 2013 is definitely the Tradition Minute Repeater Tourbillon Chronograph. I immediately added it ...  

J. Royal Oak Offshore Grande Complication

 
 By: MichaelC : April 25th, 2013-14:45
As our report on the Audemars Piguet 2013 novelties reaches a climax, we turn our attention to the true star of the show, the Royal Oak Offshore Grande Complication. AP's pedigree and experience in making Grande Complication timepieces is unrivalled in th...  

Great report

 
 By: njoy : January 31st, 2013-14:17
MC, I'm glad we were able to touch base in Geneva, I very much enjoyed your take on AP along with the great pictures you included in the report. Looking forward to more info on the latest creations.

Part III - Interviews

 
 By: MichaelC : May 24th, 2013-12:44
I was fortunate to interview Giulio Papi and Octavio Garcia, as well as share conversations with several other key folks at AP. I will share these exchanges in the following posts.

A. A conversation with Giulio Papi

 
 By: MichaelC : May 24th, 2013-12:45
A personal highlight for me in covering Audemars Piguet at SIHH was meeting and speaking with Giulio Papi. Without question, Giulio is one of the world's finest watchmakers, and from the beginning of his career, he has done things his way. Giulio started ...  

B. A conversation with Octavio Garcia

 
 By: MichaelC : May 31st, 2013-08:56
Prior to traveling to SIHH, as I confirmed my appointments, I was asked if I would like a private interview with AP Artistic Director Octavio Garcia. It did not take even a moment to accept this incredible offer. As a custom residential designer myself, I...  

Part IV - Conclusions and Observations

 
 By: MichaelC : June 20th, 2013-11:56
If you have made it this far with the reports, I hope you have attained a strong understanding of Audemars Piguet's position and offerings for 2013. Certainly, the new novelties presented this year uphold and execute the stated goals. The complicated mode...