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...Carl Djerassi goes on to say in his autobiography that he flew to Rolex headquarters in Geneva and personally inspected D. F. Pawson's letter (7 years under the sea) to see if the story was true and notes the letter indicated that Pawson was to receive a gold Rolex watch if the author's (D. F. Pa

Weirdly, a mention of the Rolex advertisement appears in the autobiography of the German chemist Carl Djerassi...of all the things to include in your autobiography a Rolex ad seems curious. …als plötzlich mein Blick auf eine Reklame für Rolex-Uhren fiel, deren Überschrift lautete: “Unter griechische

Interesting tidbit regarding the mid-1950s Rolex Fantastic Story marketing campaign's "7 years under the sea" advertisement (also appearing in sundry magazines as "Under Greek waters" ). A 1957 J.W.T. newsletter relates how the advertisement was mentioned in the East Berlin advertising trade magazin

Having a long-time interest in Rolex and its advertisements its nice to find the background of Rolex advertisements if possible (it's rarely possible) rather than just blithely posting advertisements. Enclosed are two often seen Rolex advertisements introduced in a 1968 J. W. Thompson newsletter; a

From the May 10, 1924 L'oeuvre Journal regarding the donation of the watch by Sir David Salomons... Un don au Conservatoire National des Arts et Métiers Le grand amateur d'art, sir David Lionel Salomons, avait prêté, l'année dernière, sa merveilleuse collection de montres pour la faire figurer à l'e

Two watches belonging to Sir David Salomons and engraved with his coat-of-arms are found in the enclosed book; these watches were not to my knowledge for whatever reason slated for the 2020 Sotheby's sale like the four watches (ultimately withdrawn from the sale) already displayed in the original po

As mentioned in the original post there were two other personal watches of Sir David Salomons withdrawn from the Sothey's 2020 sale namely lots 241 and 240 (enclosed). BENNETT, LONDON | A GOLD OPEN-FACED KEYLESS POCKET CHRONOMETER 1851, NO. 19118. gilded 3/4 plate, spring-detent escapement, compensa

Though usually David Salomons conjures the ghost of Breguet, David Salomons came to Breguet late in life; enclosed are two of David Salomons' personal watches well-before his Breguet days... Leroy & Cie No. 69999 (case) circa 1890, engraved with David Salomons 2nd Baronet coat-of-arms (minute-repeat

One of my favorite watch advertisements (and I think one of the sweetest): French readers will recognize Raymond Peynet's Les Amoureux in the enclosed 1952 watch advertisement ( Indicateur Davoine, page 313, 1952 ). Gerald Genta fans will remember a couple of years ago a Genta watercolor was sold fe